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Problems:
Poorly visited website with "invisible" ranking in search engines (No results in first 15 pages of major search engines).
Slowing patient activity.
Poor performance by traditional marketing avenues in increasing patient base.
Increased time-consumption by staff and doctor in treatment introduction and explanation.

Our Solution:
Created reader-friendly site content
Revised poorly written and incorrect meta tags
Developed and optimized landing pages for PPC ads
Created keyword optimized Press Releases to draw external  website feeds.
Implemented monthly email newsletter campaigns and placed auto signup feature  on website
Revised and optimized PPC ads with targeted keywords and geographic targeting to drive desired traffic

The Results:
*Approximately half  of new patient intake is internet-originated.
Email Subscribers  - 4,907  E-News Subscribers in 20 months
Website Visitors  - Produced a 350% increase in monthly website visitors in 15 months
      Actual Visitor Stats - Feb '05 7,735  vs  May '06  28,208

( Visitors are distinguished from "visits" and hits" - very important *** )

Number of Page Views (3/06) - 74,983
Page Rankings - Organic Search Results (Non-paid)
MSN - 16 site pages in #1,2 or 3 position on first search result page (Previous no position in first three pages)
Google - 21 site pages in #1,2 or 3 position on first search result page


E-News Stats
Click Thru Rate Average 38.7%  (Industry average is 8.9%)

E-News Reader Response
100% say they look forward to receiving the doctor's E-News
92% say they understand more about procedures they were interested in
78% say they learn about treatments they did not know were available
70% say the newsletter makes them more comfortable in seeking treatment
71% say the newsletter education makes them more likely to visit or re-visit the doctor
100% Feel Comfortable Recommending the Newsletter to others
76% Feel the newsletter enhances their opinion of the doctor and his expertise

Staff/Physician Time Requirements cut significantly since patients have been "pre-educated" by newsletters and website content.
Increased Cross-Sales and Up-Sales - Patients request additional  treatments and products they read about in the newsletters.
 

***What they Mean:
Visitors- The number of individual unique visitors to your site
Visits - The number of times your site was visited that time period (can be hours, days, month, etc) and will include multiple visits from the same visitor.
Page Views - The number of your site pages that your visitors looked at
Hits - The number of visits, links clicked and visits from search engines . This also includes the show of images, style sheets and a single page view can have a dozen or more "hits" show.

( This is why distinguishing "Visitors", "Visits" and "Page Views" from "Hits" is so important. Many companies will sell you on the idea of "hits" which does not always translate into visitors. )

Dermatologist News
23504 Coso, Suite 1
Mission Viejo, Ca 92692

TeL: 1-888-858-8686
Fax: (949) 666-7500